I design products that help users and drive growth
Product designer from Copenhagen with 3 years of experience. Currently at Skatteguiden. Previously at Trackman and Danish Business Authority
Skatteguiden
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3 min.
Coming soon
Onboarding flow: 21% increase in signup completion
Skatteguiden
•
4 min.
Coming soon
Dashboard optimization: +14% Engagement Increase
Experience
Skatteguiden
Product Designer
2024 – Present
Increased authorization completion from 49% to 77% (+28pp) and contributed to 21% sales growth by redesigning the tax flow and dashboard based on research with 1,500+ users.
Saxo Bank
Master's Thesis
2025 – 2025
Interviewed retail investors and launched a rigorous large-battery survey of 450+ participants, identifying several psychometric variables affecting trading behavior — collaborated with Head of User Insights and Head of UX, earning highest grade and presenting findings to department heads.
Danish Business Authority
Student Product Designer
2024-2025
Surveyed 140 users, interviewed product team and stakeholders, then delivered a prototype of user role management features tested with users and presented to 20+ team members.
Trackman
Student Product Designer
2023 – 2024
Transitioned two customer portals to a new design system for sports analytics products (Golf, Baseball, American Football) and initiated a research initiative systematically connecting UX team to customer support feedback.
Yavica
Digital Designer
2022 – 2023
Built a design system and shipped a website for a Børsen Gazelle-winning ERP provider, achieving 15% traffic growth and 20% longer sessions — brand assets still in use 3+ years later.
Impact
21%
Increase in onboarding completion rate for Skatteguiden users
+14.000
Additional users a month after shipping improved onboarding flow